In the past years, there were many discussions about banner advertising as the traffic source of the past. PPC became more and more popular, so the average marketers have also realized that they can get cheap targeted traffic as well. Seemed like everybody has accepted, that banner ads are dead, and is not worth to use (except if you are a big guy with a lot of money).

However, I’ve discovered a cool video yesterday about how to do banner advertising correctly. The techniques used in the video are very similar to the strategies of PPC advertising, but it’s far less competitive as Adwords, so it’s really worth to watch it:

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